Product & chips · Aug 12, 2026

ChatGPT's ads expand from the US pilot into the UK, Mexico, Brazil, Japan and South Korea.

Product moves · Today

From the Aug 12, 2026 daily brief

OpenAI updated its advertising page on August 11 to announce that "ChatGPT Ads has now launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea," and said it would keep expanding to more markets this year. Where this moved from and to: the line began on February 9 as a test on US logged-in adult users only, limited to the Free and Go tiers (Plus, Pro, Business, Enterprise and Education carry no ads), and the company's framing then was to test and to learn; now it is a launch across five markets (the official page). ⚠️ The company says early results show "no impact on consumer trust metrics, low dismissal rates of ads," but publishes no numbers, so that sentence can only be taken as its own account. Six months separated the February test from a five-market launch.

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ChatGPT's ads expand from the US pilot into the UK, Mexico, Brazil, Japan and South Korea.

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More in this section

Customers of chip-design tool vendors have started capping tokens engineer by engineer — and a year ago nobody cared what that line cost.

The new flagship's enterprise edition went live with its first published prices, and its own account of the mechanism doubles as an audit cost.

OpenAI says its first in-house inference chip delivers 1.5 to 1.9 times the throughput per watt of "the commercial systems tested" — and does not say which systems those were.

Meta launched a personal AI agent called Muse, and the part worth recording is not what it does but that a payment network has written terms for a non-human buyer for the first time.