Product & chips · Sep 3, 2026

Gemini 3.8 Flash doubles in price on January 1 next year, and the vendor wrote that on its own launch page.

Product moves · This week (published September 2)

From the Sep 3, 2026 daily brief

Today it costs $0.75 per million input tokens and $3.75 per million output tokens, and the same page says word for word that this is an introductory price: "Introductory price expires on December 31, 2026. Starting January 1, 2027, $1.50/1M input tokens and $7.50/1M output tokens will apply." (Google's announcement, 09-02) The $0.75 is also not new to 3.8: the official wording is "the same introductory price as 3.7 Flash", so the expiry hits the whole Flash line. Meta's Muse Spark 1.3 also launched that day on a low-price pitch, but its standard rate is $1.25 and $4.25, dearer than Google's at both ends; and the $0.10 per million input tokens "contributor tier" is not paid in money, it is paid by letting Meta take your prompts as training data (Artificial Analysis, 09-02; The Register, 09-02). What to do with this: budget next year's inference at $1.50 and $7.50. The $0.75 applies to the four months left in this year, and a procurement comparison that puts the $0.10 in the same column as everyone else's cash prices has made that column mean nothing. ⚠️ It is the list price that doubles; enterprise contract rates are not public. We did not fetch Meta's own pricing page, so the $1.25 and $4.25 come to us second-hand.

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Gemini 3.8 Flash doubles in price on January 1 next year, and the vendor wrote that on its own launch page.

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More in this section

Customers of chip-design tool vendors have started capping tokens engineer by engineer — and a year ago nobody cared what that line cost.

The new flagship's enterprise edition went live with its first published prices, and its own account of the mechanism doubles as an audit cost.

OpenAI says its first in-house inference chip delivers 1.5 to 1.9 times the throughput per watt of "the commercial systems tested" — and does not say which systems those were.

Meta launched a personal AI agent called Muse, and the part worth recording is not what it does but that a payment network has written terms for a non-human buyer for the first time.