Product moves Oct 10, 2026

Today · October 9

Vercel says bots made 58.18% of traffic; 'bot' isn't defined

Vercel CEO Guillermo Rauch: 58.18% of the platform's traffic over the past 30 days was machine-originated, and more than 60% of deployments are done by agents (AIs that take actions themselves). He writes: "58.18% traffic is bot-originated (last 30d). This was 32% in Jan 2024. • 60%+ of deployments on Vercel are now agentic, up from ~3% in Jan 2026." He adds that up to 83% of views on its own docs site come from agents (Guillermo Rauch, 2026-10-09). Vercel is a hosting and deployment platform for front-end websites. Each of the three percentages has its own denominator, so you can't derive one from another; "bot" isn't defined and may include ordinary crawlers; he doesn't say what counts as a deployment "done by an agent" either. All of it is self-reported, and Vercel positions itself as a platform built for agents, so high percentages work in its favor.