Product moves Sep 15, 2026

This week · announced September 14

Apple's new Siri is live, but the cloud half comes with daily usage caps, and Apple has signaled that more usage will cost money.

Apple released its new generation of Apple Intelligence and Siri AI on September 14. The press release states that the new Apple Foundation Models were custom-built in collaboration with Google and its Gemini models, and run on-device and on Apple's Private Cloud Compute (Apple Newsroom, 2026-09-14). The change of direction is in a footnote: features that depend on server-side models, Siri AI included, have daily usage limits, and "Expanded access to such features will be available for a fee in the future." Siri AI will not initially be offered on iPhones in the EU, and in China it is still awaiting regulatory approval. ⚠️ The release gives neither the limits nor the prices. The model partner behind the operating system's built-in assistant is Google's Gemini; for model makers, that means Google is now backing the phone's default assistant. ⇒ Consumer AI subscription businesses need to rethink this: now that the built-in assistant has a quota, are you competing with its free allowance, or with its future paid tier?