SecondSourceJudgment rebuilt from primary sources
Product & chips · Jul 28, 2026

OpenAI's second paid promotion shifts its aim from new customers to seat activation inside signed enterprises

Products · This week (announced July 27)

From the Jul 28, 2026 daily brief

OpenAI president Greg Brockman announced round two of the ChatGPT Work push: ChatGPT Enterprise customers who enroll by August 21 get up to $200 in credits for each employee trying Work for the first time, valid for 14 days (original post, Jul 27). Against the previous round (July 20) — $100 for a public social post — this round's paid incentive is aimed at seat activation inside already-signed enterprises, not new-customer acquisition. Verification: First-hand announcement by a company officer; the reading of why it's designed this way is ours. Judgment update: OpenAI's promotional money has moved from proving that public demand exists to activating seats inside contracts already signed. If you are negotiating or renewing ChatGPT Enterprise, expect activated seats, not seats sold, to be the number your rep is managing.

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